4 Psychological Reasons Entrepreneurs Should Embrace Procrastination – Entrepreneur


"Procrastination is not just avoiding or delaying a task, " says David Ballard, head of the American Psychological Association's Center for Organizational Excellence. West Wing creator and Molly's Game director Aaron Sorkin once said on the Today show, "You call it procrastinating, I call it thinking." Sorkin puts off writing sometimes until the last minute, and the results speak for themselves. After her professor noticed waiters at a nearby cafe remembered open tabs better than those that had already been paid, she tested the hypothesis by giving a series of puzzles to people to complete, while subtly interrupting half of them.

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