Avoidance motivation: the new-school method of reducing procrastination – Thrive Global

Whether it’s rooted in a fear of failure, anxiety, perfectionism, or a mix of all of them, procrastination can cripple your will to get things done on schedule. The study reasoned that since chronic delaying often carries unwanted consequences, avoidance motivation can help us focus on a task by highlighting the dangers of putting it off for later. However, while procrastination is obsessed with a subjective notion of failure, avoidance motivation looks at the bigger picture — like the fact that losing a client or not meeting a deadline can get you fired.

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