Procrastination, Colors, And The IKEA Effect – The Jewish Press – JewishPress.com


Talmud on the Mind is an extremely enjoyable book that features 15 short essays on various ideas related to psychology and psychobiology, some of which are mentioned in Maseches Berachos. In his opening chapter, Eisen notes that the rabbis’ preferred antidote to the pox of procrastination echoes Nike’s iconic slogan: “Just do it.” This simple, but effective advice encourages people to overcome their indolence and dithering.

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