Start Saving for Predictive Analytics – Which-50

For this reason, measuring buyer behaviour along with seller-provided sales stage and probability clears a path to improved predictive analytics. Collecting buyer activity data as part of your standard opportunity management offers both short term and long term benefits. Gartner for Sales Leaders clients can learn more about enabling buyers by reading Elevating the Value of Sales Interactions, and can explore the impacts on pipeline management and forecasting by reading Pipeline Management and Forecasting in a Nonlinear Buying Process.

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