V promises to save millennials from ‘The Procrastination Place’ – MuMbrella

V Energy’s new brand platform explores the ‘guarana-powered liquid motivation’ that helps millennials and Gen Zs escape the depths of ‘the procrastination place’. Frucor Suntory head of consumer marketing, Jonny Croft, said: “We’re super excited to see a genuine consumer insight land a whole new brand platform for V, and really open the brand up to a whole new generation of consumers across Australia and New Zealand.

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